Using the example of the Director residential complex, we will tell you what is behind the premium class and what you will not get by buying an apartment in a more affordable segment
Is it worth buying an apartment in a premium complex or maybe Maybe it’s better to buy a home in a more modest house and invest the saved money in super-expensive renovations?! Let's try to figure it out. Let’s do this using the example of the “Director” project, which is currently being built in the VDNKh area, especially since the construction of a complex of skyscrapers is entering the home stretch.
History of the exhibition area
Let's start with the location of the residential complex. The prestige of the VDNKh area began to develop back in tsarist times. For example, since the 18th century, the country residence of the Sheremetev counts, whose family was one of the oldest and richest in the country, was located nearby. Today it is the Ostankino museum-estate. And the prestige of the area was finally consolidated under the Soviet Union. In 1939, the Exhibition of National Economic Achievements was organized here, which gave the area both its name and high status.
The road leading to the main exhibition of the country had to correspond to a high level. The former streets of 1st Meshchanskaya, Bolshaya Alekseevskaya and Bolshaya Rostokinskaya were expanded, connecting them into Mira Avenue. The new avenue was lined with Stalinist houses with front facades – elite housing for the nomenklatura: civil servants, academicians and senior ranks of the Soviet army. For example, one of the leading hockey players of the USSR, Valery Kharlamov, lived here, as well as the first Soviet world chess champion, Mikhail Botvinnik.
The new dominant feature of VDNKh: sleek architecture and five-star infrastructure
Recently, a new dominant feature of the area has appeared a little to the side of the avenue – the Director residential complex. This is a project of one of the largest developers in Russia – the FSK group, whose portfolio includes more than 17 million square meters. meters of residential real estate. You can find out about other projects of GC FSK on the developer’s website>>
The appearance of the complex is created in a modern style. There are three buildings in the “Director” residential complex. And each of them is visually divided into two more, making the silhouette of the buildings “slimmer”. At the same time, the houses are designed so that the maximum number of apartments have specific characteristics. This was achieved thanks to the different number of storeys of the high-rise buildings (29, 38 and 48 floors), as well as their special location – the single base of the buildings is designed in the form of a trefoil.
However, the architectural appearance of the “Director” is already visible to all Muscovites. It is much more interesting to study premiumness from the inside. You can get into the closed territory of the complex with 24-hour video surveillance using a Bluetooth tag. The yard is divided into several zones. The eastern part is distinguished by tiered compositions of shrubs. Nearby there are playgrounds for children of different ages – slides, swings, carousels, there is even a theater stage with light filters. Nearby there are areas for adult activities – sports. And there are quiet recreation areas that are located away from both children’s playgrounds and sports grounds. That's why they are quiet.
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All towers are united by a lobby with a ceiling height, like in the best hotels – 5.5 meters. In the central hall there is a reception area with concierge service; under the stained glass window there is a waiting area – not just with sofas, but also with a winter garden. Other options include co-working space, a lounge area with a bar and a playroom for children. By the way, the space can be transformed: the lounge area can be combined with the children’s area for larger events. The underground levels are traditionally reserved for parking, but it also has a feature. Even vans can pass here. You can learn more about the infrastructure of the complex on the developer’s website>>
The apartments can be reached from the parking lot by elevator. The towers are equipped with high-speed elevators, the wait for which will not take more than a minute. It is very important. Today, in many skyscrapers you have to wait for elevators for 10-15 minutes, and sometimes more. The high-rise buildings are also equipped with central air conditioning and a central water softening station.
Infrastructure, comfortable elevators, convenient courtyard – all these options greatly influence quality of life, and creating them on your own is simply impossible. You can get more information about the complex on the FSK group website>>
Wide selection of apartments: 40 layouts with and without finishing
However, with apartments everything is not so simple. In many multi-storey buildings it is simply impossible to make high-quality repairs, regardless of the budget. The creative scope of the owners will be limited by solid walls, low ceilings, small windows or an inconvenient layout. The Residential Complex “Director” has more than 40 types of layouts. All apartments have high – more than three meters – ceilings. And in the two-meter windows, special glass is inserted – selective. They let in more light, but at the same time provide excellent protection from harmful ultraviolet radiation. Most apartments offer views of the exhibition, parks and other cityscapes.
Housing area starts from “one-room apartments” on 35.8 sq. meters, and the maximum is 186.3 square meters. meters for five-room apartments. There are options with radius glazing, two levels, a living room with second light, master bedrooms and a large bathroom. And there is a format where it is “all inclusive” – penthouses on the upper floors. Layouts and prices can be seen on the developer’s website>>
All lots, even the most modest ones, are equipped with the “Smart Apartment” option, which controls all leaks and automatically turns off the water, and also allows you to control everything in the apartment – both the brightness of the lighting and the temperature of the heated floor.
Housing in “Director” can be purchased without renovation, with a white box or with designer finishing. Buyers can choose from four types of finishes: classic (pictured below) or modern style, each of which is presented in a light or dark version. The finishing can be viewed in more detail in the 3D showroom on the developer’s website>>
The pace of sales in the complex clearly shows that buyers are actively voting for this project in rubles. There are about a thousand apartments in “Director”, but almost all of them have already found their buyers: there are very few left for sale. So there is still an opportunity to join the number of residents who will soon begin preparing for a housewarming party in order to fully experience the high level of quality of life.
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