The development of housing developers transferred to the shoulders of buyers
When the developers talk about the desire of buyers to purchase housing without repair in order to show individuality, they are pretty sly. Realization of creative potential – The thing, no doubt, is pleasant, however, noise, dust, dirt, as well as time and nerves spent on independent repairs are on the other side of the scales. Buyers of housing have long voted by ruble for finishing.
“The finish is still an relevant stage in the luxury real estate segment, however, the share of such lots is reduced in the proposal structure,” says Andrey Soloviev, regional director of the NF Group urban real estate department. “First of all, this happens due to the withdrawal of new large -scale projects, where the main volume of apartments and apartments is submitted either without decoration or with White Box decoration.” According to the company, according to the 1st half-year of 2025, 640 lots with finishing were exhibited in the market of elite new buildings in Moscow, which is only 20% of the total supply.
over the past four years in Moscow, the number of apartments with ready-made finishes in a comfort class has decreased by 3.5 times, and in the business class segment-almost 3.7 times
Things are no better in more democratic segments. Ksenia Tsaplin, director of the Analytics and Product of the FSK Civil Code, noted that over the past four years in Moscow, the number of apartments with finished finishes in a comfort class has declined by 3.5 times, and in the business class segment-almost 3.7 times. Today, according to the expert, about 60% of the apartment of the capital’s comfort class is offered without finishing, and 72% in the business class.
“In our company, the share of apartments without decoration is also growing,” continues Ksenia Tsaplin. -If earlier in a comfort class, exclusively apartments with finishing were offered or, as a last resort with White Box, now there are no more than 30%of them. And in the business class, housing with finishing takes about 10-20%. “
If you focus on the data of the metrium agency, then the share of finishing in the new business class new buildings in the primary market of Moscow today is 7%, in premium complexes-11.5%, in elite projects-15.9%. In the summer of 2025, the company's analysts published data according to which the total number of lots with the finish in the primary housing market of Moscow is 8.7 thousand, which is half as much than a year ago.
“Developers are less likely to offer decoration in connection with a significant increase in the cost of both finishing materials and work,” says Igor Sibrenkov, the commercial director of the Basic Group of Companies. – On the market there is an acute shortage of frames, high -class finishes are literally “worth its weight in gold” today. ” The developer also draws attention to the fact that there are difficulties with “predicting” the final cost of finishing work and the availability of specific finishing materials and equipment that are prescribed in DDU. “From the moment the apartment is launched, until the entry and finishes, it takes several years, for which the market picture is completely changing,” he explains. In particular, according to the results of 2024, the costs of building materials in Russia, according to the Infoline information and consulting agency, increased by 12.8%, and in Moscow the growth amounted to 14.8%.
The cost of turnkey decoration in a high -budget segment can easily reach 350 thousand rubles per square meter. M
“The increase in the cost of labor while reducing the number of qualified specialists makes it difficult to perform finishing work,” adds Ksenia Tsaplin. -At the same time, due to high credit rates, developers strive to reduce the total cost of housing. “
The retail price of repair in business class projects, according to the director of the Metrium Premium Elite Real Estate Department, Anna Rajabova, is about 90-110 thousand rubles per square meter. m, in premium new buildings-145-170 thousand, in elite-from 200 thousand and according to the director of the development of Rariteco, Ekaterina Borisova, the turnkey decoration cost in a high-budget segment can easily reach a mark of 350 thousand rubles per square meter. m.
However, the finish from the builder, the finish, Adds Anna Rajabova, significantly more accessible: by 15-20%. “Developers do not earn on the decoration, only add the costs incurred to the price of the object,” says Andrey Solovyov. – In this case, the benefit of the developer consists in increasing demand for its product and expanding the target audience. ”
but, trying to simplify the process and reduce the cost of housing in the primary market, developers make a bet on the easiest and understandable format, shifting problems with the repair of buyers.
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