The category of “trophies” includes the most expensive, ultaptable objects, but the point is not only the price
Last month, the company “Galse-Development” presented the new project “Rozhdestvensk 8” (in the photo above). This is the house of the de-Lux, located at the intersection of the street Kuznetsk bridge and Christmas. It represents a complex of seven club houses with a height of 2 to 10 floors, which will include 115 apartments in total. Housing will be sold with designer decoration from the architectural bureau Oleg Claude.
According to the director of the Batynkova Batyankova sales department, this project can be safely classified as trophy real estate. So market professionals call exclusive, truly rare objects.
The collection lot can be a castle in Italy, with 500 centuries, or a new object in Moscow, which has no analogues
“Trophy real estate is not just the objects of the class of class, these assets can be put in one row with rare art objects that are usually bought only at auctions,” says Grigory Ashchemin, the owner of the Ashshin and Partners Ashmin and Partners. – In Russia, rested mansions and estates often become trophies, and, despite the fact that the restoration – The process is laborious and costly, it is worth it. ” As an example, a realtor gives a city manor with a park in Orlovo-Davydovsky Lane (in the photo below, the area of Mira Avenue), restored by Sminex, as well as Levinson’s mansion in a three-breed lane. This is a three -story private residence with a total area of 1.1 thousand square meters. m. “The mansion cannot be rebuilt, as it has the status of an architectural monument, only restoration is possible with it,” the expert notes.
According to the owner of AN Nika Estate, Viktor Sadygov, the only characteristic of a trophy object is uniqueness. “For example, a collection lot can be a castle in Italy, which has 500 centuries, or a new object in Moscow, which has no analogues,” the realtor argues.
with historical villas and locks is more or less clear, but it is interesting how new projects can fall into the category of trophy real estate and stand out against the remaining new buildings of the de-Lux class? For example, is it possible to focus on the price?
In the case of “trophy” apartments, the price per square meter is important. m, how much the uniqueness of the offer
according to the consulting company NF Group, this year the average prices for elite new buildings reached 2 million rubles per square meter. m. In the project “Rozhdestvenka 8” (in the photo below), apartments at the start are sold from 3 million rubles per square meter. m on less prestigious lower floors. On the rest – from 4 to 8.5 million rubles per square meter. m., which is significantly higher than the wound.
“Trophy real estate is the most expensive“ layer ”in the highest budget, the purchase of which is carried out not for a short time, not for the purpose of investing or resale, but to use the family for many years,” said Christina Tomilina, director of the Intermark City Real Estate sales department. – As a rule, these are objects in the budget from 4 million rubles per square meter. m in the very premium location of the city. “
However, Ekaterina Batynkova herself believes that in the case of” trophy “apartments, the price per sq. m, how much the uniqueness of the sentence. And what components does it consist of uniqueness?
Trophy real estate should be perceived by people as an object of art
“First of all, this is a top location with views of the Kremlin or the iconic sights of Moscow,” Ms. Batynova lists. Two more important criteria, in her opinion, are the architectural value, which is determined by the teams of the creators of the project, and the historical: the object should be associated with a specific era, events or an important person. “In Moscow, there are units of such projects that gives them collective value,” says Ekaterina Batynkova.
according to the regional director of the city real estate department of NF Group Andrei Solovyova, trophy real estate should be perceived by people as an art of art. “Therefore, it is often bought not for life or investment, but as a symbol of prestige,” says Mr. Soloviev. The share of such objects, according to the representative of the AREA ARIA Pavlova Association, is 2% of the total amount of sentences in the elite segment.
According to the Penny Lane Realty manager, Andrei Sado, the Armani Casa project (in the photo above), created with the participation of George Armani, and the NOBLE ROW project from the APD Development, located in Hilkovo Lane on the Golden Mile, can be attributed. The talented designer Rolf Loren took part in this project. Another example is the Lion Gate project from the Stylobat Group of Companies on Tsvetnoy Boulevard, where designer repairs were carried out under the guidance of Rolf Loren.
But Viktor Sadygov believes that today there is no trophy real estate in the Moscow market. If luxurious housing is sold as “trophies” for a hundred almost identical apartments, then, according to the realtor, this is only a crafty marketing move that can be misleading a buyer if he acquires elite object for the first time or by chance. “Real trophy real estate can be identified in demand: such objects are a small line of collectors who own unique assets around the world,” the expert summed up.
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